What we need is for our politicians and the people in power [to] start to listen to the current, best available science.” And she admonished her home country for its new oil and natural gas projects.In part, Thunberg credits her Asperger’s for her devotion to the cause and her ability to keep from getting sidetracked by attention and criticism. "Fridays For Future is a global movement founded by me," she wrote. Cutting through rhetoric and platitudes, teenager is ideal messenger for the environmental movement

Greta Thunberg: Wirbel wegen Foto mit Vermummten - Vater äußert sich rigoros Update vom 14. And that I refuse to believe.”In October, she turned down an environmental award and approximately $50,000 in prize money, saying, “The climate movement does not need any more awards. While only in high school, Greta Thunberg, center, has accomplished what few purpose-facing brands have been able to do—become a mobilizing force for climate change activism.Standing before an assembly of world leaders in September, a Swedish teenager delivered a blistering critique of global inaction on the climate crisis. Because if you really understood the situation and still kept on failing to act, then you would be evil. “But the young people are starting to understand your betrayal. Since 2018, climate activist Greta Thunberg hasn’t had any issues speaking her mind. Earlier this year, Thunberg was nominated for the Nobel Peace Prize. Fox News’ Laura Ingraham compared her movement to the child-led cult from “Children of the Corn.” After her caustic speech at the UN, President Donald Trump, apparently threatened by the actions of a young girl—a turn of the tables if ever there was one—sarcastically tweeted: “She seems like a very happy young girl looking forward to a bright and wonderful future. A quarter of a million people gathered to hear her speak in Lower Manhattan, and the city gave students excused absences so they could attend, as did Boston and Chicago. It was the same kind of Gen Z social media savvy that birthed retorts like “OK, Boomer,” an expression of frustration with older generations that seem unwilling to change even in the face of empirical evidence.In many ways, Thunberg is the latest inspiring teenager to hold a mirror to society and ask why it has to be this way. Whether she will be more successful in saving the planet remains to be seen—but the eyes of future generations are now upon her.I-Hsien Sherwood is the associate creativity editor at Ad Age. So nice to see!”Thunberg promptly changed her Twitter bio to reflect that taunt.

But she speaks with a single-mindedness and clarity of purpose that cuts through the rhetoric and platitudes of leaders many times her age.As testimony before the UN, Thunberg merely submitted the Intergovernmental Panel on Climate Change report that laid out the case for drastic reductions in carbon emissions. Though she is only in high school, she has quickly become the most famous climate advocate since Al Gore. Unless you are living under a rock or have taken a social media hiatus, you would have heard about 16-year-old Greta Thunberg. “You say you hear us and that you understand the urgency,” she told the UN. Inspired by Thunberg’s lonely vigil in front of the parliament building in Stockholm a year prior, students rallied parents, teachers and concerned adults to take to the streets.Images of Thunberg with a hand-lettered sign declaring a “school strike for the climate” had struck a chord with other young people alarmed by rising seas, extreme weather and the unrelenting increase of atmospheric carbon—the highest levels the Earth has seen in at least 3 million years, according to the World Meteorological Organization.Thunberg isn’t a typical, or even intentional, marketer, but she drives attention and action in organic ways that purpose-led brands wish they could. Find out what's happening in the world as it unfolds.Environmental activist Greta Thunberg attends an event with scientists at the COP25 Climate Conference in Madrid in December.The 17-year-old said her "name and the #FridaysForFuture movement are constantly being used for commercial purposes without any consent whatsoever," according to an Thunberg's environmental activism gained recognition worldwide when she started a school strike for the climate outside Swedish parliament in August 2018.By filing for a trademark, something Thunberg said she had no prior interest in doing, she intends to protect her movement and its activities.With her trademark, she wrote that she plans on taking the necessary legal action against people or corporations that try to use her name and the Fridays For Future name for causes that don't align with what the global movement stands for.The teenager said this has happened in marketing with products being sold and people collecting money in her and the movement's name. And if you choose to fail us, I say, ‘We will never forgive you.’”In the audience, cheers rose from representatives of many of the very nations the 16-year-old activist was calling out. Her power comes not from detailed policy proposals, but from her unflinching willingness to say what people don’t want to hear. We need to do more,” and pledged to fund the planting of 2 billion trees.Thunberg seems an ideal messenger for the movement. She has no apparent ulterior motive for speaking out and is obviously uncomfortable in crowds and onstage.

“You are failing us,” said Greta Thunberg, addressing the Climate Action Summit at United Nations headquarters in New York City. "It belongs to anyone taking part in it, above all the young people. “Given the right circumstances, being different is a superpower” she tweeted.Perhaps the most convincing evidence of her effectiveness is opposition from climate skeptics. Greta Thunberg: The teenage old soul of the climate crisis The teenager said this has happened in marketing with products being sold and people collecting money in her and the movement's name. It can -- and must -- not be used for individual or commercial purposes. “But no matter how sad and angry I am, I do not want to believe that. The eyes of all future generations are upon you.